Wayne Mullins is a breath of fresh air; he’s a marketer who focuses on human connection and understands that while the common label for what’s happening online these days – “social media” – is really not social, rather ‘digital.’
“People show up and throw up,” he explains to host, Laura Prisc. Whatever message one feels compelled to share is thrown up on some digital media platform or channel, and the sender gets frustrated when there’s no response, or the response is other than what was desired. It’s not real communication; it’s sound bites, snippets, and surface, rather than deep, meaningful, and real exploration and discussion about the things that are most important to us.
Based on the idea that ‘people do business with people,’ he focuses his work with Ugly Mug Marketing on what his clients are trying to accomplish, then designs a plan to help them achieve that specific goal. He encourages his clients to focus on the results, not the form through which the message is delivered.
Laura shares a similar perspective, learned during her time working in a small advertising agency. She explains how often a client would come looking for a particular form of advertising, and she and the team in the agency would back them up to get to the root of what they were hoping for in an outcome. Begin with the end in mind and work backwards to design the solution; she still uses that approach today with her coaching and consulting clients.
While he’s busy running his business and leading people, he sees himself as a person trainer of sorts, pushing people to grow into their potential. Coming to this awareness was a stretch for him, as it wasn’t addressed in business school! The academic focus was on the elements of the stuff of business, but Wayne soon discovered that the ‘people ARE the business!” So, he now focuses on investing his time, effort, and energy on building relationships and nurturing them.
It’s been said on this podcast before, “if you take good care of your people, they will take great care of your business!” It’s truly that simple! Listen in for this, and so much more insight and wisdom.
Wayne’s Bio
Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies.
Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe. And through his books and training programs, Wayne directly influences more than a quarter million entrepreneurs each year.
Connect with Wayne:
Ugly Mug Marketing
Instagram @uglymugmarketing
Snapchat uglymarketing
By phone: 318-290-3430
