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Intentional Leadership — D3, W2, M10 — Strategy

I recently looked at a book called Essential Questions. It’s focused on school-aged children, and how we can teach them the essential questions that drive them to do deeper exploration of ideas, concepts, and lessons; the questions that get them in the critical thinking mode. I appreciate this approach, as I believe one of the best things we can do for our children is teach them how to think and to understand that there are many ways of arriving at a workable solution for any given problem. I think we do them a disservice when we teach them there is only one path to an answer and only one way to solve a problem. I think we fail them when we teach them to merely memorize material, as opposed to seeking a fuller understanding of the context, the issues, the players involved.

So it is with strategy and running a business. Asking the right questions can be critical to the success of an endeavor. Good questions cause us to think. Good questions hold us accountable, as they don’t allow us to take the path of least resistance. Good questions feed effective strategic planning.

Today, I encourage you to spend some time developing a dozen or so key questions you can you in strategic planning to help your team / organization stay focused and in alignment with your vision and goals. When you have them written down, share them with a few respected colleagues and ask them to edit or add to your work. Then, use them the next time you do any strategic planning.

Here are some examples to help you get started:

What are we trying to accomplish?

Are our current efforts allowing us to achieve the results we desire?

How would our replacements approach our future?

Who (or what organization) is achieving the results we want? What are they doing that is driving them to success?

What ideas / actions will move us closer to our vision?

What are our core competencies and how do we master them?

Use any or all of these as your base, or develop an entirely unique set, specific to your business. As you do your strategic planning over the next couple of years, continue to fine-tune your list, keeping the ones that work well and eliminating the ones that are not helpful, then add new questions that will better serve you?

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Intentional Leadership — D2, W2, M10 — Strategy

As you go about your daily business, it’s reasonable to assume that you and the members of your team / organization are coming up with a variety of ideas for new things you can do, or how you can do what you are already doing differently, in an effort to improve your products and services. What do you do with these ideas?

How can you manage them so you are working in a proactive posture, rather than a reactive posture?

Here’s one way of managing and sorting through them*:

Record all the current ideas that seem worth further consideration. Run several through this review process and prioritize the ones that pass.

Does the idea support your vision, goals, and values?

Does it fit with your core strengths?

Will the idea make your organization better? How?

To what extent is the organization willing to support the idea and dedicate resources to it?

Would you be personally willing to stake employees’ job and your own to bring the idea to fruition? Is it worth that level of risk?

At your next team meeting, set aside some time to discuss implementation of the most compelling ideas that made it through the review.

Where will it take your organization if you follow through and are successful?

*From Intentional Leadership booklet by Giant Impact. 

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Intentional Leadership — D1, W2, M10 — Strategy

Have you given much thought the need to adjust your strategy to adapt to changing dynamics in your business environment? I have been, prompted by a recent call with one of my mentors who brought up Kodak.

You remember Kodak, don’t you? For a while, it was Eastman Kodak, then just Kodak, and anyone with a camera — the ones that require actual film — will remember Kodak. Back then, we had to go to the store to buy rolls of film; then, when we’d taken our pictures, we took them back to the store or a film shop and dropped off the role of film to be developed…which often took a week to 10 days! Eventually, someone invented the 1-hour photo developing system, and that revolutionized photography (for us amateurs, anyway), for a while. Then along came digital photography. No longer did you need to buy film or have it developed; now the market was all about memory cards for your camera, and the pixel capability of your camera.

Clearly, this new business model didn’t fit with Kodak’s old model — sell film, photo paper, and developing services. So, how did Kodak respond?

At one point, albeit way too late in the transformation of its industry, the former giant attempted to reposition itself as the Memories company, with print-at-home photo paper and systems…but it was too late. Kodak had missed the boat and ended up filing for Chapter 11 Reorganization.

Are you even aware of what Kodak is up to — if anything — these days? I have to admit, I wasn’t sure if the company was even in business any longer. Turns out, a simple search indicates it is. Today, “Kodak has transformed itself into a technology company focused on imaging for business.”

According to its web site,

“Kodak sharpened its focus to commercial markets as part of a 20-month Chapter 11 reorganization in which it successfully removed large legacy costs, streamlined a complex infrastructure, and exited or spun-off businesses – including its remaining consumer imaging and document imaging businesses – that were no longer core to its future. People around the world will continue to see the Kodak brand through its commercial businesses and licenses with select business partners.

As a result of its reorganization, Kodak today is leaner, financially stronger and ready to grow – poised to take advantage of the digital transition underway in packaging markets; the growing demand for graphic communications products and services in emerging markets; and dynamic growth in the market for printed electronics, sensors, fuel cells and other printed products with functions beyond visual communications.”

This is a prime example of the need to adapt one’s strategy as the dynamics of business and industry shift, and they are constantly shifting. The point: One must adapt to survive, and this is as true for you — as leaders — as it is for your organizations.

Today, spend some time reflecting on the changes you’ve experienced in your industry in the past few years. What were some of the most dramatic? And what adaptations were required for your organization to remain relevant?

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