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Another month has gone by; we are now one-third of the way through 2013! Time to wrap-up our thoughts on this past month’s topic: Focus.

My mentors frequently remind me to “spear fish” rather than “net fish” when I’m looking to build my tribe. While I might like to fantasize that everyone will want what I have to offer, and all will hunger equally for growth and learning, it’s not true! Not everyone is interested in growing, stretching, learning, becoming more. And that is ok; it is as it should be. You see, I want to work with a specific sub-set of the population and most likely, you are part of that group, if you are reading my blog.

Here’s where my focus is:

Imagine a world filled with light…light that allows clarity of thought, of beliefs, of values, of purpose, of vision; light that fills you with hope and the expectation of positive outcomes; light that fills your soul; light that allows you to see yourself – the best possible version of who you are truly meant to be.

Imagine this world inhabited by growth-oriented individuals, teams, and organizations seeking greater levels of awareness (of self and others), operating intentionally with thought given to outcomes and implications, striving to achieve higher levels of performance in whatever they choose to do.

Imagine a space that is safe and comfortable, yet stretches you at the same time. A space that is thought provoking and soul-searching. A space that challenges you to be, do, and have all that you dream of and long for.

Welcome to my world. I am the Sunshine and I am here to beam those rays of light on you as you grow into yourself and your potential.

This is my BIG DREAM as defined in the OPUS (my life’s masterpiece) that I am authoring. The whole point of working through the Deeper Path / OPUS process is to gain crystal clarity (FOCUS) on what I want in my life.

Grasping for everyone to work with me will leave me exhausted, frustrated, and likely without the quality clients I desire, and certainly less than the results I seek to achieve. For example, there are a lot of companies out there, many of whom could change their performance in amazing ways with the kind of focus I can facilitate, but they don’t WANT what I have to offer. And, truth be told, I don’t want to work with them, either! I want to work with the ones who want to improve and are willing to do the work to make it happen.

I also consider myself fortunate enough to have clear focus when it comes to peripheral opportunities. About 18 months ago, I was approached by the Executive Director of the state-level of a well-known, reputable charitable organization. She was looking for a new Board member who had communications and public relations background, which I do. She asked me to join her Board. I was flattered to be sure; who wouldn’t be? My expertise was recognized and she believed I could make a positive difference in the future of her organization. But I knew, even then, it was not part of my OPUS. I  knew my future was in growth and development, and perhaps in teaching others to communicate more effectively, but not in being the tactical communicator any longer. And, while I respect the work this organization does, it’s not in my area of passion. The answer to her request was easy, “I’m honored, but no thank you!” No regrets; it was, without a doubt, the right decision for me. And I chalk it up to focus and clarity.

I want to work with people like you, my faithful readers, who are interested in being, doing, and having more in their lives and are willing to take the initiative and make the investment to move forward into your future, your potential.

As a leader, it’s up to you to select the vision most worthy of your time and attention, and fix your gaze upon it. You will encounter numerous distractions on your journey and your ability to focus will determine your level of success and satisfaction with your results.

As we have spent this past month thinking about and working on Focus, what have you discovered to be the greatest distractions for you?

How will you stay focused on your journey, now that your level of awareness has been elevated?

Having talent is a good thing, but it’s not nearly as important as seeing a clear picture of where you’re going and staying focused on getting there.

I will leave you with this parting thought, from Malcolm Gladwell’s Outliers, which I’m currently reading:

What makes someone the best of the best in their chosen field? Talent certainly helps, but there is more to it than that. And there have been numerous studies focused on figuring out exactly what that something else is.

“The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert — in anything,” writes the neurologist Daniel Levitin.

What are you doing to get to your 10,000 hours? Or have you not quite figured out your area of expertise (focus), yet?

As we begin week four of our month on Focus, let’s consider the fruits of being focused.

Focus allows you to see through all the other stuff, the every day events that some might consider distractions, but what we really know to be simple, every day life, and continue to forge ahead toward your goal.

Focus allows you to keep going, even when things get hard and you want to quit, because you know the feeling of satisfaction that awaits you at the other end…when you have accomplished your goal.

Think back to what you may have read about the 1936 Olympics. Most of the world was focused on race issues, pitting white athletes against black athletes. Jessie Owens did not allow himself to get caught up in the rhetoric; he focused on running his race.

As he entered the Munich Stadium, Swastikas were everywhere; the stadium was filled with white spectators…including Adolf Hitler. As we know Hitler and his contemporaries viewed blacks as less than human, inferior to whites in every way.

If this was not a moment fraught with distraction and stress, I can’t imagine what would be.

What did Owens do? To be sure, he felt the weight of the moment. Win or lose, he knew there was risk regardless of the outcome.

While we can’t know what he was thinking, we need only to read the stories to know what he did. Jesse Owens rocketed out of his starting stance and flew past the competition to take the Gold in the 100-yard dash. He did the same in the 200-yard event. He also won the long jump and ran the lead leg for the 4 x 100 relay.

Clearly, Owens retained his focus on what he had set in front of himself, rather than allowing himself to become distracted by the loud and very obvious controversy. He achieved his goals; he earned respect; he brought hope to others.

While our situations are certainly less dire, we are still often surrounded by a wide variety of other issues, people, and situations attempting to grab out attention and divert our focus.

Effective leaders block out the noise, fear, and anxiety, choosing instead to retain their focus and move confidently in the direction of their visions, goals, and dreams. When you do this, when you display this kind of focus and courage in the face of adversity, you earn respect, give others hope, and build momentum.

What do you need to do this week to focus on your “100-yard dash”?

What benefits will you reap when you remain focused in the face of distraction and move confidently in the direction of your vision?

Instilling excellence into your organization is a cultural thing. It must be woven into the very fabric of your business, and evident in the way you do everything, every day. The key is, as the leader, you must be the role model and demonstrate, consistently, whatever it is you want your team/organization to do. As my mentor, John C. Maxwell says so eloquently, “People do what people see.”

People do what people see.   ~John C. Maxwell

So, how do you do that? You must establish high standards and inspire others to adopt them, as well. You must be fully immersed in, and committed to, raising the bar on all aspects of your performance, continually striving to get better. You must be willing to banish a “check the box” attitude because you know that “good enough” is not good enough! You must understand you aren’t done, until YOU are done; you don’t base your success or completion on other people’s standards, you keep going until you know you have achieved excellence.

Of course, these things are not possible without high levels of integrity. Will Durant said, “We are what we repeatedly do. Excellence, then, is not an act but a habit.” Every day, you have the opportunity to influence at least four people (and I do mean “at least,” because I believe the true number is significantly higher), which means you have the opportunity to be an excellence role model and encourage others to focus on and demonstrate excellence in what they do, as well.

Having focused on excellence over the past four weeks, what have you learned about yourself? Your organization? How do you rate yourself on this aspect of your leadership performance?