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I’ve been a professional communicator for 20+ years. I was fortunate to have the opportunity to explore nearly every aspect of corporate communications over the course of my career: Advertising, marketing, public relations, community relations, media relations, fund-raising, and internal communications. Having worked my way through all of those audiences, I was most interested in internal communications. In fact, for some time, you could say it was my passion — at least in terms of work.

You see, I’ve long believed that if you take good care of your employees, they will take great care of your business. So, they have always been my primary audience, and certainly first priority in any communication effort. However, over time, I lost interest in being the tactical communicator, and refocused my efforts on teaching my colleagues to become more competent, confident communicators themselves. I’ve been moving in the direction of developing others for a long time, and was moving down that path before I realized where it was leading me.

I’ve since been fortunate enough to have the epiphany about my true passion in life! Yes, I do still believe in taking care of one’s employees and that they will take care of your business; that hasn’t changed. But my beliefs about that have expanded enormously. It goes far beyond just communicating with them; it’s about developing them, helping them recognize and reach their potential.

Today, I can tell you my passion is for development — mine and other’s. I am passionate about personal growth, leadership, effective communication, and building healthy, smart teams. This passion is so strong, it is nearly all consuming. I see opportunities for growth in nearly everyone and every situation I encounter. I am driven to work on these opportunities — pouring into others everything I am able to share, with a focus on adding value to others — nearly all the time.

In fact, it’s not work any more…pursuing this passion is my opportunity to create my life’s masterpiece; to be able to blur the line between work and leisure.

Have you wrestled with finding your true passion in life?

Take some time today to describe your journey of discovering your passion up to this point.

Follow your passion, and success will follow you. ~Arthur Buddhold

Another month has gone by; we are now one-third of the way through 2013! Time to wrap-up our thoughts on this past month’s topic: Focus.

My mentors frequently remind me to “spear fish” rather than “net fish” when I’m looking to build my tribe. While I might like to fantasize that everyone will want what I have to offer, and all will hunger equally for growth and learning, it’s not true! Not everyone is interested in growing, stretching, learning, becoming more. And that is ok; it is as it should be. You see, I want to work with a specific sub-set of the population and most likely, you are part of that group, if you are reading my blog.

Here’s where my focus is:

Imagine a world filled with light…light that allows clarity of thought, of beliefs, of values, of purpose, of vision; light that fills you with hope and the expectation of positive outcomes; light that fills your soul; light that allows you to see yourself – the best possible version of who you are truly meant to be.

Imagine this world inhabited by growth-oriented individuals, teams, and organizations seeking greater levels of awareness (of self and others), operating intentionally with thought given to outcomes and implications, striving to achieve higher levels of performance in whatever they choose to do.

Imagine a space that is safe and comfortable, yet stretches you at the same time. A space that is thought provoking and soul-searching. A space that challenges you to be, do, and have all that you dream of and long for.

Welcome to my world. I am the Sunshine and I am here to beam those rays of light on you as you grow into yourself and your potential.

This is my BIG DREAM as defined in the OPUS (my life’s masterpiece) that I am authoring. The whole point of working through the Deeper Path / OPUS process is to gain crystal clarity (FOCUS) on what I want in my life.

Grasping for everyone to work with me will leave me exhausted, frustrated, and likely without the quality clients I desire, and certainly less than the results I seek to achieve. For example, there are a lot of companies out there, many of whom could change their performance in amazing ways with the kind of focus I can facilitate, but they don’t WANT what I have to offer. And, truth be told, I don’t want to work with them, either! I want to work with the ones who want to improve and are willing to do the work to make it happen.

I also consider myself fortunate enough to have clear focus when it comes to peripheral opportunities. About 18 months ago, I was approached by the Executive Director of the state-level of a well-known, reputable charitable organization. She was looking for a new Board member who had communications and public relations background, which I do. She asked me to join her Board. I was flattered to be sure; who wouldn’t be? My expertise was recognized and she believed I could make a positive difference in the future of her organization. But I knew, even then, it was not part of my OPUS. I  knew my future was in growth and development, and perhaps in teaching others to communicate more effectively, but not in being the tactical communicator any longer. And, while I respect the work this organization does, it’s not in my area of passion. The answer to her request was easy, “I’m honored, but no thank you!” No regrets; it was, without a doubt, the right decision for me. And I chalk it up to focus and clarity.

I want to work with people like you, my faithful readers, who are interested in being, doing, and having more in their lives and are willing to take the initiative and make the investment to move forward into your future, your potential.

As a leader, it’s up to you to select the vision most worthy of your time and attention, and fix your gaze upon it. You will encounter numerous distractions on your journey and your ability to focus will determine your level of success and satisfaction with your results.

As we have spent this past month thinking about and working on Focus, what have you discovered to be the greatest distractions for you?

How will you stay focused on your journey, now that your level of awareness has been elevated?

Having talent is a good thing, but it’s not nearly as important as seeing a clear picture of where you’re going and staying focused on getting there.

I will leave you with this parting thought, from Malcolm Gladwell’s Outliers, which I’m currently reading:

What makes someone the best of the best in their chosen field? Talent certainly helps, but there is more to it than that. And there have been numerous studies focused on figuring out exactly what that something else is.

“The emerging picture from such studies is that ten thousand hours of practice is required to achieve the level of mastery associated with being a world-class expert — in anything,” writes the neurologist Daniel Levitin.

What are you doing to get to your 10,000 hours? Or have you not quite figured out your area of expertise (focus), yet?

It’s been a beautiful, sunny, warm, and really great week here. Hope you fared as well.

I am still on a bit of a high from my speaking engagement on Wednesday, at the Women in Leadership Luncheon put on by the Mid-Ohio Valley Chamber of Commerce. My plans are to rest and play… mostly! And, yes, there will be some work. On my business, on Empowerment Mentoring, on Women in Leadership Luncheon prep, but mostly fun. A lot of women worked hard over the past few months to pull it together, and it all worked smoothly.

What’s in store for you this weekend?

What relationships need your attention?

What time and space do you need for yourself?

What projects are you working on?

What do you need to do to set your self up for success in the coming weeks?

My community has a neighborhood yard sale twice a year, so I’ll be in the garage all of Saturday morning selling all that “stuff” we were sure we needed, and may have for a while, but no longer do…Hoping someone else loves it as much as we did once and will have a use for it.

Have some reading to do to catch up. I’ve been so focused on What Got You Here Won’t Get You There, that I’m a bit behind on my reading list. Just started Malcolm Gladwell’s Outliers. I loved The Tipping Point, so I’m confident this one will be engaging, as well.

Have some homework, so to speak, in preparation for my trip to Guatemala in June with John Maxwell, the John Maxwell Team, the John Maxwell Company, and Equip.

I am preparing to roll out my new Empowerment Mentoring program next week at the Chick-Fil-A Leadercast, and will start those lessons mid-May, so still a little work to do there to set the program up. It’s going to be great — I have really great material, and am really excited to be able to offer these lessons to my tribe!

And I have some contacts to make, following up on requests for information and new people in my network.

Exciting times, indeed!

Have an intentional weekend, and I’ll “see” you Monday!