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Aaron-Brown

“Fear of failure plagued me since I was a kid… but I learned to feel the fear and do it anyway!” Explains Aaron Brown as he and Laura kick off this episode. “I’ve learned to move into it – whatever ‘it’ may be – knowing there is possibility and presence within the fear.”

In this specific case, Aaron was describing the fear he felt when he had an opportunity in 2018 to participate in a small, private “Shark Tank” experience during a John. C. Maxwell Leadership event. His intention, upon registering for the event, was to simply relax and enjoy the experience, soak up some wisdom, and enjoy spending time with interesting people. That, however, isn’t exactly what happened!

When the opportunity came up, he asked himself, “is it worth the effort?” The opportunity was to pitch an idea for a business endeavor in a ‘shark-tank’ format in front of Leadership Expert, John Maxwell; Shark Tank Entrepreneur and Investor, Barbara Corcoran; and the 100+ attendees at the event.

Deciding the answer was ‘yes,’ as he would have an opportunity to bless the Ascent Recovery Center (opening in September 2019), a drop-in support center for people unable to commit to a resident-based full-time recovery program that would provide community, support, education, etc. He assumed he’d be competing against a large group, but when he got that call that his idea was accepted, he discovered he was one of only three people whose ideas had been selected. The other two ideas were a 3D Modeling System used to diagnose health issues in the hearts of babies, and the other was an Activity Center for mentally disabled persons.

He knew the competition was going to be tough, as his perception is that raising funds for addiction recovery is often difficult. He prepared and practiced; he knew he had to really grab their attention and make a meaningful impression in just two minutes. He was more nervous than he remembers being before, as well as excited by the opportunity and the audience.

He dove in, did his best, and got through it – doing it afraid!

Then the moment of truth… John and Barbara deliberated and then Barbara was to announce the winner. It was Scott Tolar, who had pitched the Activity Center. What happened next will surprise and inspire you!

Scott was in a position to be generous, and so he was. His generosity inspired John and Barbara to join in and share some of their wealth, as well. You’ll have to listen to hear the outcome of this, but let’s just say a few seeds of kindness, generosity, compassion… have more power than you imagine and can spread much farther, too!

At Laura’s urging, Aaron dives more deeply into how he “did it afraid” and what works for him in these kinds of situations – Defining Moments, as he calls them.
Listen in as Aaron shares his tips for doing it afraid and how being willing to step into vulnerability opens doors, creates opportunities, and allows us to be more fully who we were meant to be.

The learn more about Aaron and his work, look here:

Aaron Brown Bio

Aaron has been a pastor for 28 years and led Saint Paul’s United Methodist Church in Joplin for 25 of those years. Saint Paul’s is a church with three locations and a staff of 60. His skills include communication, team building, leadership development, vision casting, systems, community involvement and media usage. He led his church through 5 capital campaigns and 5 building projects including reconstruction after the 2011 tornado. Aaron brings a sense of humor and practical wisdom to leadership, believing that the role of a leader is in large part looking ahead and identifying obstacles and opportunities. His personal mission is “To do God will with people I love.” Aaron serves on the boards of Ascent Recovery Residences, The Ozark Center, and JOMO Adventures. His hobbies include cycling, card magic, and fixing broken stuff. He is married to Janet and they have two daughters and one dog.

I have an idea for a new business. I dream about it. I talk to other people about it; tell them I own it already, in fact! I write advertising for it in my head. I can see it with crystal clear vision. I’m tempted to order furniture and other supplies for it. So far, it’s only a domain name I have purchased, but have yet to make real in any other way.

What held me back, you ask? Well, I’ve never ventured into the realm of commercial real estate. This business will require some space; some unconventional space at that. I didn’t know anything about leases, utilities, insurance, etc…and that held me back for a bit; until a recent phone call with an entrepreneurial inner circle I belong to, when I shared my vision and what was stopping me moving forward, and one of the women shared how commercial leases work.

Voila! I had an entirely new level of understanding. Here’s where I was and where I am now.

Driving around the locations I think might be appropriate for my business, I look at buildings for lease. One, in particular, has a sign on it that says “$6-8 per square foot.” I assumed — without investigating — that meant $6-8 per square foot PER MONTH! For 1000 square feet, which is too small for my needs, that would be at least $6000 per month!

I thought it was insane. After all, I don’t live in Manhattan, London, Paris, or the like! I wondered how that could be and how small business could afford it. There’s my ignorance on full display.

I was enlightened on Monday, that those kinds of lease rates are typically based on a 1-3 year lease agreement; the cost is per year, not per month! With that new understanding, I quickly did some preliminary math and discovered I can afford commercial space without too much concern over being able to cover the rent.

The result: I’ve already spoken with a developer who specializes in renovating vacant buildings, as well as a commercial realtor and will be looking at a few spaces next week. I’m not just jumping in; first I will do some market research to ensure there is indeed demand for what I want to offer and also to determine appropriate price points for the service.

My point is this: I was allowing fear to hold me back. Fear that I didn’t have the resources necessary to even move forward. Fear that I lacked something fundamental that would keep me from success. Fear that what I would learn about leasing commercial space would tell me my dream wasn’t going to become a reality.

And think of the very simple thing I needed to do that would allow me to understand what was really involved: All I needed to do was pick up the phone, call a commercial realtor, and ask a simple question — how do lease rates work? That simple.

So what is holding you back today? What simple step could you take to increase your understanding of something that would move you forward in whatever you are striving to achieve?

I encourage you to simply take a deep breath, and do the thing you think you cannot do. You just may literally astound yourself!