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Leaders have a number of qualities and traits in common, regardless of where they are from, where they are currently, what kind of business or industry they work in, or what level of the organization they are in…and two of those common traits are discontent and passion. They are discontent when it comes to their performance. Leaders are rarely satisfied with how things are because they know they can do better. They are passionate about excellence. Couple these two traits and you find someone who is driven to excel. Leaders are alway thinking about and working on improving their personal performance and that of their teams and organizations.

Think about an organization that stands out in your mind as being outstanding. What are the things that come to mind that leave you with the impression they are superior?

Customer service?

Superior products or services?

Price?

Where do you think it starts? I think it starts with finding the right people for the right positions, who are also passionate about whatever it is your company provides. Often times, companies feel pressured to fill vacant positions and they rush through the screening and hiring process. Sometimes they get lucky and find a skilled candidate who also fits with the culture. Sometimes they settle for a candidate who has the skill but doesn’t really fit the culture. This is a recipe for disaster in a lot of ways.

But lets focus on finding the right candidate — both skilled in the work and a good fit for the culture. These are the folks who share your values and are committed to your vision. If you treat them well and ensure they have the support and resources they need to do their jobs, they will take great care of your business and your customers. It’s an intentional process; it doesn’t just happen.

As a leader, what standards are you setting for your team, with respect to excellence?

What kind of a role model are you for your team or organization?

What are you doing to inspire them to internalize excellence as a value?

What can you do to create a culture of excellence in your workplace?

Remember, excellence is intentional; it doesn’t just happen!

As we have in the past, today we will survey others about our month’s topic. Typically, one would survey external customers about their perception of the quality your team or organization offers. Instead, let’s start a little closer to home.

Today, I encourage you to speak with three people within your team or organization and ask them a few questions about your products/services/customers.

Start with these:

Are we providing the best possible product/service to our customers?

Is our product/service worth the price we put on it?

What can we do to better serve our customers?

What impression do we make on our customers?

What should I know about how we interact with our customers, that I’m not aware of?

What questions should I have asked you that I didn’t?

If you can approach this with a genuine desire to know the truth, and truly listen to what your team members tell you, you may gather some invaluable information that can help you improve your offerings to your customers.

What responses did you receive and what did you learn?

If you talk with or listen to me for any length of time, you will hear me say this: The two keys to success are self-awareness and intentionality.

As we focus on excellence, these two keys are still important. Achieving superior quality requires your commitment, intentionality, strategy, and hard work.

What does your team/organization produce or provide?

What thought have you given to the “Five P’s of Marketing”: Product (goods or services you provide), Price (profit and competitors), Promotion (communications), People (employees), Place (channels of distribution). Get out a piece of paper and make three columns. This first is your Five Ps, the middle column is your Existing Strategy, and the third column is your Focus on Excellence.

Now, go through each item and summarize your effort in each area with respect each of the Five P’s. Reflect on your current situation in each area and what you could do to move further into excellence.

As you know, we can focus on only a few things at a time, and do them well. So, pick a couple of your P’s and really dive into what you can start doing or do differently to really move those facets of your business into Excellence.

What changes will have to take place within you to move to that next level?

You see, you are the driver, and where you’re at internally will permeate where you are with your team/organization. So be clear with yourself, so you can be clear with them, as well, and you can then move forward together into Excellence.

Back to self-awareness and intentionality.