If you talk with or listen to me for any length of time, you will hear me say this: The two keys to success are self-awareness and intentionality.
As we focus on excellence, these two keys are still important. Achieving superior quality requires your commitment, intentionality, strategy, and hard work.
What does your team/organization produce or provide?
What thought have you given to the “Five P’s of Marketing”: Product (goods or services you provide), Price (profit and competitors), Promotion (communications), People (employees), Place (channels of distribution). Get out a piece of paper and make three columns. This first is your Five Ps, the middle column is your Existing Strategy, and the third column is your Focus on Excellence.
Now, go through each item and summarize your effort in each area with respect each of the Five P’s. Reflect on your current situation in each area and what you could do to move further into excellence.
As you know, we can focus on only a few things at a time, and do them well. So, pick a couple of your P’s and really dive into what you can start doing or do differently to really move those facets of your business into Excellence.
What changes will have to take place within you to move to that next level?
You see, you are the driver, and where you’re at internally will permeate where you are with your team/organization. So be clear with yourself, so you can be clear with them, as well, and you can then move forward together into Excellence.
Back to self-awareness and intentionality.
