As this is our fourth, and last week focused on Legacy, it’s time to get serious about what we can be doing to ensure we are developing a sustainable legacy.

Yes, I’m talking about not just developing a positive, long-lasting legacy in terms of what people remember and say about you when you are gone. I’m talking about developing successors who will carry on the work and culture you put in place while you were the leader.

John Maxwell talks about this in the 21 Irrefutable Laws of Leadership, when he talks about leaders developing leaders rather than developing followers. It’s about helping others grow, along with your business.

You can see this in real life when you study businesses or other organizations after a particularly effective leader moves on. One example you might read up on is Southwest Airlines. Beyond building a successful airline, Herb Kelleher left a legacy of developing leaders within his organization. He had a unique style and developed a unique culture within the organization, and he didn’t want it to just be a cult. He wanted it to survive him and continue to thrive.

To make that happen, he brought in strong, talented people and helped develop their skills and leadership abilities. You see, it wasn’t all about Herb; he wasn’t doing what he did just so he could stand in the spotlight alone; he enjoyed training others so they could shine, too. It was intentional on his part.

The technical training is important, but it’s not what will allow people to step confidently into their potential. It takes much, much more than that.

To build the foundation for a lasting legacy, one must embed mission and culture in the lives of their successors.

Your action for today: What can you do to convey the mission and culture of your organization to its future leaders?