Intentional Leadership — D1, W4, M5 — Passion

Passion is contagious.

Are you familiar with the story behind the Susan G. Komen Foundation? Yes, the one focused on finding a cure for breast cancer.

More than 25 years ago, Nancy Brinker promised her dying sister she would devote herself to fighting breast cancer, and she did. She named the foundation after her sister, and set forth the vision of raising awareness of the disease and supporting research towards a cure. As you know, the non-profit resonated with the population and quickly grew. Brinker’s passion and focus attracted survivors, supporters, researchers, and more.

Two years after she formed the foundation, Brinker was diagnosed with breast cancer herself; she refused to allow her condition to keep her from advancing the cause of the Susan G. Komen Foundation. She continued to host fundraising events and secured corporate sponsorships, as she was winning her own battle with cancer.

Her passion was contagious…it lit the fires of so many others and the foundation grew by leaps and bounds. Passion is similar to lighting one candle with another; Brinker’s passion sparked the passion of those she touched on her journey. By 2008, the SGK Foundation had donated over $1.2 billion to research a cure for breast cancer and to promote education about the disease.

It’s fair to say, largely due to the Foundation’s efforts, the five-year survival rate of women with breast cancer has increased from 74 to 98 percent, and more women than ever are having regular mammograms.

Is your passion tied to a core belief or commitment in your life?

At what cost are you willing to pursue your passion?

What would be the impact if you pursued your passion?

What will be the impact if you allow your passion to dim and fade away?