Today we take a closer look at our vision. Are you an innovative leader, or more conservative? Are you ready to buck the trends in your industry?
Think back to when Phil Knight, of Nike, changed the market for athletic shoes. He focused on making athletic shoes “cool,” which was a world away from how Nike’s competition was marketing their shoes.
Leaders like Knight blaze new trails. They lay out a vision that functions as a compass, guiding the way for their organization, and keeping it from straying from the path to success.
Nike doesn’t bank on the actual attributes of its shoes. It banks on the cool factor created by the sports stars who wear them. In essence, the shoes have become a status symbol and a fashion statement.
Phil Knight is no longer at the helm of Nike, but his vision lives on. The company still invests heavily in — and banks on — sports stars continuing to wear and showcase Nike shoes, reinforced by catchy slogans crafted by advertising experts. In fact, these days, it’s really more about the attitude connected with the shoes, not even the shoes themselves.
Certainly, if I showed you the Nike Swoosh, “Just do it” would flash into your mind. This is a powerful image built by a visionary leader whose legacy continues.
Today, spend some time thinking about visionary leaders like Phil Knight; leaders who have left a powerful and long-lasting legacy.
What characteristics or qualities did that leader demonstrate that contributed to their success?
How did their organization fare after they left?
How is their vision carried forth today?
What can you learn from these visionary leaders that will ensure you are casting a compelling vision, one that will function as a compass for our organization even when you are no longer there?
