If you’re a consultant, coach, or some kind of solo-preneur who offers some level of professional service to your clients, how do you build your business?

Well, if you watch and listen to all the self-proclaimed marketing gurus, you ‘build your list’ and buy Facebook ads and Google ads. You create and sell digital programs and products that produce an amazing ‘passive income.’

If you’re one of the fortunate consultants for whom that works well, consider yourself lucky. For the rest of us, that whole cyclone of thinking and activity can become what feels like a never-ending black hole of marketing activity that sucks the life out of you and drains your bank account.

Enter Dov Gordon, a consultant who helps his clients build their businesses by becoming what he calls “Under the Radar Leaders” in their industry. The foundation of his philosophy is so simple, it could easily be dismissed if it didn’t work so well!

On this episode, Laura and Dov dig into the space of what it means to purposefully build healthy, long-term, mutually beneficial relationships that facilitate the exchange of products, services, and payment for value. He shares his framework for the 4 Types of networks he builds and helps his clients build to facilitate the growth of the work each member is doing.

He shares his experiences and lessons learned over the course of his own professional career, going from the point of “not knowing what I didn’t know…” to consciously understanding his process, discerning what worked and why, what didn’t and why, and making course corrections along the way.

If you’re in any kind of consulting business – where what you offer is your expertise and experience – you have to listen to this episode!

Dov’s Bio

Dov Gordon helps consultants and experts get ideal clients. Consistently.

There are millions and millions of consultant/coaches who are really good at what they do.  But they’re not charismatic guru types.  And they never want to be.

They LOVE their work.  And all they want is a consistent flow of great clients.  Clients who value their expertise, AND who value who they are as people.  And pay them well for it.

Dov and his small team take a tactic-agnostic approach.  They help you build a strong strategic foundation and to apply to it to build a simple, client-getting system that is best for YOU.

Dov has been a guest on The Art of Charm, John Jantch’s Duct Tape Marketing podcast, Jeff Goins’s podcast and dozens of others.

You can learn more about Dov’s work at https://ProfitableRelationships.com

Connect with Dov and Other Resources:

Get a quick free training: https://profitablerelationships.com/laura

Facebook:   https://www.facebook.com/ConsistentFlowOfClients/

LinkedIn:    https://www.linkedin.com/in/dovgordon/

Twitter:        https://twitter.com/DovGordon

Instagram:  https://www.instagram.com/dovgordon/

YouTube:     https://youtube.com/c/DovGordon1

Mark-Henson

If you’re a business owner who occasionally – or frequently – takes your team off-site because you want them to think more creatively, work more collaboratively, be more innovative, and possibly even have more fun working, why would you even consider taking them to a beige, boring off-site conference room or meeting space?

If you’ve done that, and wondered why they weren’t more creative, collaborative, innovative, or playful, nor was the meeting any more fun or interesting or productive than the ones you’ve held previously in your own conference room… The answer couldn’t me more obvious to Mark Henson, Founder of sparkspace in Columbus, Ohio.

It all a couple of decades ago when Mark was working in a design firm. So many who visited the firm noted that they were a bit envious about the fun, funky, colorful space the design team and staff got to work in every day. In fact, some companies actually asked the firm to use their conference rooms for team meetings…

It sparked Mark’s thinking that there was opportunity there, and so it began. sparkspace was born in a 900 square foot space that Mark set up to be meeting friendly and tested his idea for a year. It was a tremendous hit and he needed more space.

sparkspace has expanded several times and today encompasses 10,000 square feet for six different sized- and themed-meeting rooms that are unlike any meeting space you’ve ever been in.

But it’s not just about the fun, funky décor and amenities. Mark and his team are truly obsessed with providing exceptional hospitality. “We want our guests to feel truly welcome in our space,” he explained. “Even if this is their very first visit, we want them to feel as if they’ve been there before, they are truly welcome, and we are fully at their service.”

This episode touches on the fun and creative nuances in business and moves into other topics including leadership, personal and team development, how important it is to take time to reflect on experiences to extract the depth of the lessons contained within them, and much more.

Mark’s Bio

Mark Henson is the chief imagination officer of sparkspace, a company that sparks new thinking with its unique conference space and inspirational programs for teams and individuals.

After graduating from Oklahoma Christian College with a degree in Mass Communications, Mark worked as a radio personality, marketing director, copywriter, and a brainstorming facilitator for some of the world’s most successful brands.

20 years ago, Mark designed and launched sparkspace as a full-time facility dedicated to helping teams have more meaningful conversations about overcoming challenges, building relationships, and creating better futures.

In March of 2017, Mark released his first book, Ordinary Superpowers: Unleash the Full Potential of Your Most Natural Talents. The purpose of the book is to help you discover the talents that create the most positive change in your life, the lives of others, and the world around you.

Mark lives in Upper Arlington, Ohio, with his wife, 2 teenagers, and a black cat who rules the whole house.

Connect with Mark and Other Resources:

www.sparkspace.com
www.asuperpoweredlife.com
Dan Sullivan – Strategic Coach

Lisa-Flores

Lisa Flores knows something about building long-term relationships, creating powerful memories with food and environment, and making people feel included, welcome, and special.
She is the Sales and Marketing Manager for the Columbus Hospitality Group in Boston, which owns and operates seven dining establishments.

While the menus and designs of the various spaces might be quite different, what doesn’t waver is the intentional building of warm, welcome spaces and delectable meals, created with the diners in mind.

“While it may appear we are serving meals, what we’re really doing is creating memories,” Lisa explains. Whether it’s a dinner for two or an intimate wedding for 60, Flores and her team strive to create an all-encompassing experience – as close to perfect as possible – in keeping with the spirit and essence the clients want to share with each other and their guests.

And if repeat business is any measure, they do their job quite well. “We created a really memorable wedding for one of our couples several years ago, and every year they dine with us on their anniversary. Our chef prepares them a mini-replica of their wedding cake each year, and it’s a lot of fun for all of us,” she says.

Our conversation today covers a lot of ground. Like building a healthy and family-style culture, which isn’t easy to do in most businesses, let alone the restaurant and event industry; many of the Group’s employees have been with them for 20 or more years.

If you want to discover their secrets – and maybe apply them in your own work – settle in and have some fun eavesdropping on my conversation with Lisa today! And the next time you visit Boston, look her up at one of their restaurants.

Lisa’s Bio

A passionate connector, entrepreneur, and hospitality marketing leader, Lisa Flores has spent close to two decades building one of Boston’s most celebrated hospitality groups, Columbus Hospitality Group. Today, CHG includes seven premier restaurants; Mistral, Teatro, Sorellina, Mooo, Ostra, Bar Lyon, and L’Andana, as well as two hotel properties: XV Beacon Hotel and the Inn at St. Botolph.

A graduate of Boston University with a degree in Business Management, Lisa has parlayed her insightful and meticulous style into a career dedicated to delivering unforgettable events and dining experiences. From concept to design to flawless project management, every experience Lisa leads and executes is a true marriage of the brand’s promise and the guest’s vision. As Director of Sales and Marketing for CHG, Lisa also spearheads all brand and communications strategy and execution.

Her approach to marketing strategy, on and offline engagement including media relations, influencer engagement, and social media, as well as brand management has its foundation in her deep commitment to personal connections and relevance in the market. Lisa ensures she is not only trend-watching and responding, but at the forefront of a constantly evolving market that demands highly personalized experiences for each guest. Her commitment to putting the guest at the center of her strategic vision has helped to drive the growth and performance of the Columbus Hospitality Group since 2001.

In 2016, Lisa founded the for-profit organization, SERV (Society for Event Planners: Restaurant Venues) where she serves as President and Founder. The organization is dedicated to creating a network for hospitality professionals to knowledge-share in an effort to grow and develop their respective businesses and further the development of the industry. SERV, which now has chapters in Boston and New York, has been featured in The Boston Globe and Boston Common Magazine.

Since leaving Texas for Boston in 1998, Lisa has devoted her personal time to supporting causes that connect to her community and inspire others. For more than a decade, Lisa has volunteered and fundraised for Helping Hands: Monkey Helpers for the Disabled, a national non-profit serving quadriplegics and people with mobility impairment where she helped raised close to one million dollars. Her commitment to serve others and build connections in the community has also driven her to commit time to The Women’s Lunch Place and other local Boston charities. In spring 2019, Lisa joined the Board of Overseers for the Boston Ballet.

Connect with Lisa

www.chgboston.com
www.mistralbistro.com
www.servsociety.com