Intentional Leadership — D3, W3, M10 — Strategy

As we have done on numerous occasions, today we are going to seek some outside perspective on our strategies. I suggest enlisting the help of a trusted friend or colleague from outside your team or organization, this will allow you the benefit of an objective perspective.

Set up some time with this person, share one of your big strategies and ask for their candid feedback and insight on what you have planned. Ask how they might approach it differently.

Prepare for your meeting as you would prepare for a meeting with a mentor. Take some time to develop questions that will help you truly see your strategy in a new light.

When you meet, be sure to ask for ideas on how you can better leverage your assets, as well. Make sure to take good notes, and follow up with this person — let them know what you did with their feedback and show your appreciation for their taking the time to spend with you.

Good luck!

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Intentional Leadership — D2, W3, M10 — Strategy

How often have you heard someone say, “People are your most valuable asset.” I’ve heard it spoken countless times in interviews…and frankly, I’ve said it myself countless times. There’s a subtle difference here, though, and I’m certain you are already aware of it. Often, the people who say this are not sincere…they may want to believe it and may want to behave as if it were true, some even truly believe they treat their people as such, but it simply isn’t the case.

I truly do believe it. Technology can be bought and sold; the same can be said of machinery and equipment. The key difference maker in any business is the people. They build, run, and maintain all the “stuff” and have a choice, daily, to show up with 100% effort or not. They can choose to nurture your business or sabotage it. They can choose to take good care of your equipment, damage it deliberately, or allow it to fall into disrepair. They are the face of your company in your community, with your customers, vendors, and other partners.

All others things being equal, they can be your secret weapon! All that is required is treating them well…offering trust and behaving in a trustworthy manner; treating them with respect and behaving in a respectable manner; getting to know who they are and treating them as individuals with lives outside your business; and showing them genuine appreciation for what they have to offer and what they do for your business. This is as true for your vendors, customers, and other partners as it is for your employees.

If you haven’t given this much thought lately, I encourage you to spend some time with this today; get out your journal and answer these questions:

How would your partners, vendors, customers, and employees say you are showing you appreciate them?

How would they say you are at building trust with them?

What words can you use — backed up by consistent behaviors — that will help you demonstrate your appreciation, trust, and value for each of these groups of people who have the power to make or break you and your business?

What steps can you take today, and in the coming weeks, to ensure you are on track here and to make adjustments if needed?

What’s holding you back? Now that you are focused on this, and have some clarity around it, get started!

Taking excellent care of the people connected with your business is one of the best business strategies you can have!

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Intentional Leadership — D1, W3, M10 — Strategy

We’ve talked some about having an awareness of our strengths. I wonder, have you explored this for yourself? If I were to meet you today, and asked you the question: What are your strengths? Could you answer without hesitation?

If you hesitate, I encourage you to spend some time in exploration, as understanding this about yourself will have tremendous benefits throughout your life.

What does knowing one’s strengths have to do with strategy? Well, it allows one to leverage one’s assets, and to do so strategically. It’s one of the keys to success, in that you know who you are, what you have to offer, what your areas of expertise are, and that enables you to build on those assets to move yourself, your team, and your organization forward.

This also allows you to leverage your influence. My leading strength is as a strategist and one of my areas of expertise is in communication. When I combine the two, and develop strategic communication plans, I am able to leverage a strength, with an area of expertise, which allows me to expand my influence. Were I to attempt to function in the say way in another area, say finance or engineering, well…it would be somewhat laughable, as those are not my areas of expertise.

So, learn about yourself so you can leverage your strengths and expand your influence. This, in turn, will allow you to embrace risk more easily, because you have a solid foundation from which to begin.

Think about prominent, successful figures in business who have done this…Rupert Murdoch — made his name in Australia with newspapers and this is how he moved into the US media market, with Fox Broadcasting and the Wall Street Journal. Steve Jobs — so well known for his time at the helm of Apple, also used his technological expertise and intuition about what viewers were looking for when he moved Pixar into the spotlight.

The business world and history are full of similar stories. The question is, what is your story?

Who are what are your most valuable assets and how can you invest in them and deploy them to expand your influence and propel yourself forward?

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