One of the greatest ways to build your influence and leadership abilities is to lead when you have no official authority. We most often encounter this situation when working with volunteers. Host, Laura Prisc, wasn’t expecting to discover this framework within a hospital, however, that’s exactly what she uncovered when she engaged in a meaningful conversation with Brent Jackson, MD, VP and Chief Medical Officer of Mercy General Hospital, part of the Dignity Health family, located in Sacramento, CA.

While he was a practicing physician and general surgeon for many years, he decided to step away from his practice and shift into an administrative role. While he’s a member of the health center’s Executive Team, the physicians he advocates for, and guides do not report to him in the typical sense. Turns out, they are contracted through the hospital, rather than actual employees.

As such, Brent had to approach leading them a bit differently than we imagine it working. As the liaison between the Executive Team and the Medical Staff, he sees himself functioning as the voice of the physicians, advocating, supporting, and serving them.

To do that, he focuses on relationship building, which allows him to earn credibility and build trust over time. They come to see him as transparent, reliable, and having their best interests in mind, and that’s how it works.

Not surprisingly, these particular skills – what many would frame as ‘soft skills’ – were not taught in medical school. Medical school teaching was more aligned with the command & control model of leadership, which really doesn’t work well long-term.

It wasn’t until Brent went back to earn his MBA that he saw what he’d been missing. He built new and deeper listening skills, came to understand how much it matters for people to understand why things happen the way they do, and recognizes that each of the people with whom he interacts is having a slightly different experience, with a different perspective about how things work.

It’s a powerful exploration that touches on all things leadership, embracing growth, relationship building, and self-care (hint: one of his practices, which he shares openly, is playing the guitar).

Dr. Jackson’s Bio

Brent C Jackson, MD, MS, MBA, FACS — Dr. Jackson is currently the Chief Medical Officer for Mercy General Hospital, a Dignity Health facility in Sacramento, California. He was a practicing General Surgeon for 15 years before retiring from clinical practice to pursue a career as a physician leader. He went back to school for his MBA while working as a Medical Director for River City Medical Group, a Medi-Cal IPA. He then worked as the Physician Advisor for Mercy General Hospital before being promoted into the VP/CMO role. He finished his MBA in 2020. Dr. Jackson also holds a B.A. from UC San Diego in Biochemistry and Cell Biology, an M.S. in Neuroscience from Case Western Reserve University, and an M.D., also from CWRU. He also served for eight years in the US Air Force Reserves and earned an Honorable Discharge at the rank of Major. In his spare time, he plays guitar, participates in high-performance driving events, and spends time with family, including his four grandchildren.

Connect with Brent:
On LinkedIn

Wayne-Mullins-3

Wayne Mullins is a breath of fresh air; he’s a marketer who focuses on human connection and understands that while the common label for what’s happening online these days – “social media” – is really not social, rather ‘digital.’

“People show up and throw up,” he explains to host, Laura Prisc. Whatever message one feels compelled to share is thrown up on some digital media platform or channel, and the sender gets frustrated when there’s no response, or the response is other than what was desired. It’s not real communication; it’s sound bites, snippets, and surface, rather than deep, meaningful, and real exploration and discussion about the things that are most important to us.

Based on the idea that ‘people do business with people,’ he focuses his work with Ugly Mug Marketing on what his clients are trying to accomplish, then designs a plan to help them achieve that specific goal. He encourages his clients to focus on the results, not the form through which the message is delivered.

Laura shares a similar perspective, learned during her time working in a small advertising agency. She explains how often a client would come looking for a particular form of advertising, and she and the team in the agency would back them up to get to the root of what they were hoping for in an outcome. Begin with the end in mind and work backwards to design the solution; she still uses that approach today with her coaching and consulting clients.

While he’s busy running his business and leading people, he sees himself as a person trainer of sorts, pushing people to grow into their potential. Coming to this awareness was a stretch for him, as it wasn’t addressed in business school! The academic focus was on the elements of the stuff of business, but Wayne soon discovered that the ‘people ARE the business!” So, he now focuses on investing his time, effort, and energy on building relationships and nurturing them.

It’s been said on this podcast before, “if you take good care of your people, they will take great care of your business!” It’s truly that simple! Listen in for this, and so much more insight and wisdom.

Wayne’s Bio

Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies.

Ugly Mug Marketing has won the praises of some of the leading influencers in the business world, such as, Chris Voss (New York Times Best Selling Author of Never Split the Difference), Neil Patel (Founder of QuickSprout & Kissmetrics), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe. And through his books and training programs, Wayne directly influences more than a quarter million entrepreneurs each year.

Connect with Wayne:
Ugly Mug Marketing 

On Facebook 

On LinkedIn   

Instagram @uglymugmarketing  

Snapchat uglymarketing  

By phone: 318-290-3430 

LauraPriscJan2020

Recently, I was facilitating a workshop for some middle managers in a health facility when something I suspected was reinforced in a powerful way… In fact, as I reflect on the conversation as it unfolded, there was definitely an undertone of anger and hostility.

They are operating within a paradigm that dictates a certain approach and commitment to work and life; choices are limited and it’s not ok to step outside the lines. However, they are encountering a generation that appears to have decided the predefined box of how work and life is, does NOT work for them.

They are making different choices, choosing not the play the game. It’s creating ripples, and perhaps resentment. Listen in to this brief and solo episode with Host, Laura Prisc, and consider the implications of this issue in your own life and work

Laura’s Bio

If you’re not already familiar with her and are curious about who Laura is, what she believes, and what she feels called to create in the world, take a few minutes to peruse her website, read her blog, and listen to the other podcast episodes posted here.

You can also find her here:
Schedule a complimentary consultation 

Laura by email 

Request a copy of her book – Are Your Leaders Wide Awake? 

LinkedIn 

On Facebook