Intentional Leadership — D3, W1, M3 — Excellence

As we have in the past, today we will survey others about our month’s topic. Typically, one would survey external customers about their perception of the quality your team or organization offers. Instead, let’s start a little closer to home.

Today, I encourage you to speak with three people within your team or organization and ask them a few questions about your products/services/customers.

Start with these:

Are we providing the best possible product/service to our customers?

Is our product/service worth the price we put on it?

What can we do to better serve our customers?

What impression do we make on our customers?

What should I know about how we interact with our customers, that I’m not aware of?

What questions should I have asked you that I didn’t?

If you can approach this with a genuine desire to know the truth, and truly listen to what your team members tell you, you may gather some invaluable information that can help you improve your offerings to your customers.

What responses did you receive and what did you learn?

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Intentional Leadership — D2, W1, M3 — Excellence

If you talk with or listen to me for any length of time, you will hear me say this: The two keys to success are self-awareness and intentionality.

As we focus on excellence, these two keys are still important. Achieving superior quality requires your commitment, intentionality, strategy, and hard work.

What does your team/organization produce or provide?

What thought have you given to the “Five P’s of Marketing”: Product (goods or services you provide), Price (profit and competitors), Promotion (communications), People (employees), Place (channels of distribution). Get out a piece of paper and make three columns. This first is your Five Ps, the middle column is your Existing Strategy, and the third column is your Focus on Excellence.

Now, go through each item and summarize your effort in each area with respect each of the Five P’s. Reflect on your current situation in each area and what you could do to move further into excellence.

As you know, we can focus on only a few things at a time, and do them well. So, pick a couple of your P’s and really dive into what you can start doing or do differently to really move those facets of your business into Excellence.

What changes will have to take place within you to move to that next level?

You see, you are the driver, and where you’re at internally will permeate where you are with your team/organization. So be clear with yourself, so you can be clear with them, as well, and you can then move forward together into Excellence.

Back to self-awareness and intentionality.

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Intentional Leadership — D1, W1, M3 — Excellence

If we begin with the premise that excellence requires superior quality, first we must define what that means…to ourselves and to our customers — both existing and potential, and for each of us this may be very different.

For me, it requires ongoing education and keeping up with the latest developments and thought-leaders in the areas of personal growth, leadership development, team building, and communications. It means being solely focused on the success of my clients. It means being an outstanding listener — which we all know is an active process, requiring my undivided attention and ability to tune out my own thoughts as I listen to what my clients need to discuss. It means functioning intuitively and perceptively to discern what the true issues and challenges are that my clients face. All of these things will allow me to tune-in to my clients and really understand their unique needs. Then I must be able to tailor what I have to offer to be able to actually help them move through, around, or past these obstacles and challenges to perform at higher levels and achieve their goals.

There are a lot of other factors at play here, other actions I need to take, other behaviors I need to demonstrate, as you can imagine. But for purposes of getting your thinking started, I think this is a good beginning place. Clearly, your inputs and outputs are likely very different than mine, but the thought processes around what excellence means and how you demonstrate it are the same.

The quality of a person’s life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor. — Vince Lombardi

What edge could your organization gain by committing to, and delivering, superior quality…at a level higher than that of your competitors?

In what areas are you already known for superior quality — at your team’s level or for that of your entire organization?

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